Feature Roadmap

Save messaging structure, journalist lists, and pitch templates as reusable templates across campaigns for the same client — so a repeat launch starts with last time's playbook, not a blank page.

Collaboration

See which journalists and outlets consistently carry your key messages verbatim vs rewrite or just mention them — so you can prioritise relationships that actually move the needle, not just ones that cover you.

Outreach & Pitching

Monitor how a key message's fidelity score changes over time as coverage ages and gets re-reported. Get alerted when a message is being diluted or dropped from the narrative so you can re-pitch before it fades.

Coverage & Monitoring

Visualise the average days from pitch sent → interview confirmed → publication → fidelity score, so you can spot where your outreach bottlenecks and which outlets convert fastest.

Outreach & Pitching

Import client metrics (site traffic, signups, brand search volume) from a sheet and correlate them with message fidelity and AI visibility shifts, so you can show the campaign moved real numbers.

Reporting

Run the AI visibility audit against your client's competitors to show exactly where your client is winning or losing the AI-citable record — and which messages rivals are landing that you're not.

AI Visibility

Generate tailored pitch emails per journalist using the campaign's extracted key messages, outlet and tier. Turns the messaging doc into ready-to-send outreach instead of a reference doc.

Outreach & Pitching

Send or log pitch emails, schedule follow-up reminders, and see a journalist's full contact history across campaigns — so agencies don't need a separate tool for outreach.

Outreach & Pitching

Keyword + spokesperson alerts that surface earned coverage the agency didn't plant, instead of relying solely on manual URL entry or CSV import.

Coverage & Monitoring

Expand the AI Audit beyond ChatGPT to cover Perplexity, Copilot, Google AI Overviews and Claude — giving a truer picture of how AI describes your client.

AI Visibility

Assign campaign owners, add comments on coverage, and view an activity log so teams can work together within Throughline rather than alongside it.

Collaboration

Compare repeat campaigns for the same client — this launch vs last launch — on fidelity and AI visibility to turn Throughline into a strategic asset, not just a per-campaign log.

Reporting

A branded, real-time client dashboard showing campaign progress, coverage so far and AI visibility trends — reducing status-update emails.

Reporting

Automated reminders when an embargo is approaching and alerts if coverage breaks early, built on the existing embargo dates and confirmations.

Outreach & Pitching

Track which spokespeople land best across campaigns to inform future media strategy and attribution.

Reporting