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Cookie Policy

Last updated: 8 October 2026

1. Overview

This Cookie Policy explains how Throughline ("we", "us") uses cookies and similar technologies on our website. Under the UK Privacy and Electronic Communications Regulations (PECR), we need your consent before setting non-essential cookies. You can accept or reject analytics cookies using the banner shown on your first visit.

2. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time. We also use local storage for similar purposes, such as remembering your cookie consent choice.

3. Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to your actions such as logging in or filling in forms. You can set your browser to block these, but some parts of the site will not work.

  • Authentication: identifies you while logged in and keeps your session secure.
  • Cookie consent: stores your accept/reject choice so the banner does not reappear.

4. Analytics Cookies (Optional)

We use analytics to understand how visitors use the site so we can improve it. These cookies are only set if you accept them. They collect aggregated, anonymised information such as pages visited and features used. We do not use analytics cookies to identify individuals.

  • Usage analytics: tracks events like page views and button clicks to measure engagement.

5. Managing Your Consent

When you first visit Throughline, a banner asks you to accept or reject analytics cookies. Your choice is stored locally and lasts until you clear your browser storage or revisit this policy. If you reject analytics cookies, we will not set analytics cookies or track usage events. Essential cookies continue to function regardless of your choice.

6. Browser Controls

Most browsers let you refuse or delete cookies through their settings. Doing so may affect how the site works — for example, you may need to log in again or re-accept the cookie banner. See your browser's help pages for instructions.

7. Third-Party Services

Some features rely on third parties (such as the AI providers we use for coverage analysis). These providers may set their own cookies when you interact with content they process. We do not control third-party cookies; check their policies for details.

8. Changes to This Policy

We may update this Cookie Policy from time to time. If we make material changes, we will update the "last updated" date and, where appropriate, re-prompt for consent.

9. Contact

For questions about cookies, email info@wearedigitalvision.com.

Throughline™

PR campaign intelligence: whether your messages reach the press, how that coverage reads, and what AI assistants say as a result.

ICO registered ZB247458

© 2026 We Are Digital Vision Ltd. Throughline™ is a trademark and product of We Are Digital Vision Ltd, registered in England and Wales, company number 08102423. Registered office: Mutfords, Hare Street, Buntingford, England, SG9 0ED. ICO registration ZB247458.

We use essential cookies to run the site and optional analytics cookies to understand usage. You can accept or reject analytics — see our Cookie Policy.