Interview · 2 days ago● Positive
PR Campaign Intelligence
See exactly how your story lands.
Tell us what your announcement needs to say. Throughline asks the AI assistants before it goes out and again after, finds the online coverage, and shows which of your messages got through.
Built for PR agencies
01 Your key message
📄 Calder Water · Messaging doc v3
Bills will be held below inflation for five years.
Key message 1 of 4
02 Earned coverage
Press release · 3 days ago● Neutral
Found by search● Neutral
03 What AI now says
Calder Water has committed to holding bills below inflation for five years, according to recent reporting.
Calder Water is a regional supplier that has faced questions over leakage targets.
68%
Fidelity Score
across coverage
▲ 12 pts this campaign
across coverage
▲ 12 pts this campaign
Message carried intactMessage rewordedMessage lost
Before & after
The same questions asked about your client before the announcement and after
By meaning
Every article judged on whether it carried your message's meaning, in any language
1 report
Online coverage and AI answers, side by side
See which of your messages got through: in the coverage, and in ChatGPT's and Gemini's answers.
Coverage volume tells you nothing. Throughline finds the coverage, tells you whether your message survived the journey — and whether it reached the models journalists and the public now ask.
Find coverage
Don't have a list of links? Throughline searches the web for your announcement, adds the articles about it and the pieces that mention it, and scores them — exactly like a pasted URL. Anything it leaves out is listed with the reason.
Message fidelity scoring
Every article is scored against your key messages — verbatim lift, rewritten, or passing mention. See exactly which words made it through.
Source attribution
Know whether coverage came from your interviews or just your press release. Separate real influence from recycled copy.
Coverage sentiment
Every article is scored for tone toward your client — positive, neutral or negative — and charted over the campaign, so you can show the coverage didn't just land, it landed well.
AI Representation Audit
Ask ChatGPT and Gemini about your client, before and after the campaign — each engine's answer, sources and tone, shown side by side. Prove your work shaped the AI-citable record.
Linchpin intelligence
Find the specialist outlets that disproportionately shape what AI knows about your sector — and prioritise them.
Clear positioning
What Throughline is not.
A lot of PR tools look similar from the outside. Here's where Throughline draws the line, so you know exactly what you're getting — and what you're not.
A clip-counting monitoring tool
We do monitor the web for independent coverage — Throughline can search the web and find coverage you don't have a list for — but we don't stop at a clip count. Every article is scored for whether it carried your key messages and how it sounded.
A press release distribution service
We don't send your release anywhere. Throughline starts after the words leave your hands, measuring what landed and what got lost.
A media contact database
We track pitches and interviews for attribution, but we're not a rolodex of journalist emails. Bring your own relationships.
An AI content generator
We don't write press releases or pitches. We audit how AI models describe your client — proving your campaign shaped the record.
A social listening platform
We do measure sentiment — but of your earned coverage, not social chatter. Throughline scores each article's tone toward your client and charts it over the campaign; we're not a dashboard over tweets and posts.
A PR reporting template
Throughline is an intelligence layer — paste the coverage links you earned, or let it find them, and it fetches, scores and audits each one, instead of you pasting clips into a deck.
How it works.
A single throughline from your messaging document to the AI record.
01
Load your messaging
Paste your messaging document. Throughline extracts the key messages your campaign is built to land.
02
Gather pitches & coverage
Log pitches and interviews, then add the coverage you earned — paste the links, bulk import, or let Throughline search the web and queue what it finds for review. Each article is fetched and tied back to the message it carried.
03
Audit fidelity & AI visibility
Run the audit to see message fidelity across earned media and whether the AI record has moved.
See how Throughline works
Frequently asked questions.
Everything you need to know before you sign up — and once you're in.
Show your clients what their announcement achieved.
Every report shows which messages landed, where, and what the AI assistants now say, with the articles and answers behind each figure.
- Your agency's data kept private
- Evidence behind every number
- Reports ready to share with your client