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Terms & Conditions

Last updated: 8 October 2026

1. Acceptance of Terms

These Terms & Conditions ("Terms") govern your access to and use of Throughline ("Throughline", "we", "us", or "our"), a PR campaign intelligence platform operated by We Are Digital Vision Ltd (company number 08102423, registered in England and Wales; registered office: Mutfords, Hare Street, Buntingford, England, SG9 0ED). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, you may not access or use the Service.

2. Eligibility & Access

Throughline is an invite-only service designed for PR agencies and communications professionals. Access is granted subject to review and approval of a waitlist request. You must be at least 18 years old and authorised to act on behalf of the agency you represent. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.

3. Your Data & Agency Isolation

You retain ownership of all campaign data, messaging documents, coverage articles, and related content you submit ("Customer Data"). Throughline isolates Customer Data by agency so that one agency cannot access another's records. You grant us a limited licence to process Customer Data solely to provide and improve the Service, including AI-assisted analysis of message fidelity and source attribution.

4. Acceptable Use

You agree not to:

  • Use the Service to process unlawful, defamatory, or infringing content.
  • Attempt to access data belonging to another agency or circumvent access controls.
  • Submit URLs intended to probe internal networks or exploit the article-fetching feature.
  • Reverse engineer, decompile, or otherwise attempt to extract source code.
  • Use the Service in a manner that could damage or impair its availability.

5. AI-Generated Insights

The Service uses large language models to extract key messages, classify coverage, and generate audit insights. AI outputs may be incomplete, inaccurate, or subject to hallucination. You are responsible for reviewing and validating all AI-generated content before relying on it for client reporting or external communication. Throughline does not guarantee the accuracy of AI-generated analysis.

6. Shared Reports

You may generate shareable, read-only links to campaign reports. You are responsible for any link you create and for revoking access when appropriate. Anyone with a valid share token can view the associated report; treat share links as sensitive.

7. Fees & Subscription

Throughline may offer paid subscription plans. Where applicable, fees, billing cycles, and payment terms will be presented before purchase. Paid subscriptions auto-renew unless cancelled before the renewal date. Refunds, if any, are handled at our discretion in accordance with applicable law.

8. Intellectual Property

The Service, including its design, software, and brand assets, is owned by Throughline and protected by intellectual property laws. These Terms grant no rights to our trademarks or proprietary technology. Customer Data remains your property as described in Section 3.

9. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied. We do not warrant that the Service will be uninterrupted, error-free, or that AI-generated insights are accurate or fit for a particular purpose.

10. Limitation of Liability

To the maximum extent permitted by law, Throughline shall not be liable for any indirect, incidental, or consequential damages arising from your use of the Service, including loss of data, business reputation, or client relationships. Our total liability shall not exceed the fees you paid in the twelve months preceding the claim.

11. Termination

You may stop using the Service at any time. We may suspend or terminate access if you breach these Terms or if we discontinue the Service. Upon termination, your right to use the Service ceases; you should export any Customer Data you wish to retain before termination.

12. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated through the Service or by email. Continued use after changes take effect constitutes acceptance of the revised Terms.

13. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

For questions about these Terms, email info@wearedigitalvision.com.

Throughline™

PR campaign intelligence: whether your messages reach the press, how that coverage reads, and what AI assistants say as a result.

ICO registered ZB247458

© 2026 We Are Digital Vision Ltd. Throughline™ is a trademark and product of We Are Digital Vision Ltd, registered in England and Wales, company number 08102423. Registered office: Mutfords, Hare Street, Buntingford, England, SG9 0ED. ICO registration ZB247458.

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